Plaques and Awards for Corporate Presentations

Everyone has, at one time or another, been awarded some form of plaque.  And, if you think about it, the source of the award has probably always been a corporation.   Whether from the Better Business Bureau denoting membership or the School Board for outstanding achievement, wall plaques are most always corporate awards.  However, when we see a wall-plaques anywhere, our first instinct is to walk over and read the inscription because plaques always represent some form of distinction, and we’re curious to learn what it is.  Of course, generally the primary reasons for giving the plaque are:

1.  to show appreciation for a service
2.  recognition for a job well done
3.  as an incentive for advancement or higher production
4. to show membership in a civic, social or fraternal organization

But, our natural curiosity is one of the major underlying reasons that corporate awards are given.   When you go up to that beautiful plaque on the wall, you are doing exactly what the giver of the award wants you to do; not only recognize the recipient of the award, but the giver as well.
The giver of the award not only satisfies at least one of the aforementioned reasons for presenting the award, but is marketing his company (or corporation) without incurring any additional expense.   While having a plaque denoting membership in the Better Business Bureau is good for the Pest Control Company, it’s excellent advertising for the BBB as well, as they have a staff to pay and offices to maintain.   Plaques given by the School Board show that while someone is qualified to receive recognition, the School Board does have standards that have to be met to receive this type of award.

These same standards for receiving corporate awards apply to health professionals as well as their office walls are sometimes cluttered with plaques and certificates.   These notifications of membership or outstanding achievement not only honor and promote the doctor, but advertise that there is a corporate organization somewhere with high standards that the recipient has met.  If that corporation or the doctor didn’t believe you were going to be curious enough to read the plaque’s inscription, chances are that there would be another form of recognition that would attract your attention.
So we see that corporate awards, plaques and the like, have a duality of purpose.  Not only do they recognize the recipient’s achievement, but are a subtle advertisement for the corporation presenting the award.  This is truly a “win-win” situation for everyone involved in the awards giving process, from the manufacturer, to the retailer, to the corporation, and finally to the recipient; “feel good” marketing for everyone!

also see: trophies, custom pins and corporate awards